Conversion magic - increase your sales with magical methods.
Conversionzauber, your personal partner in the magical world of conversion optimisation. We are more than just an agency; we are your magicians, helping you transform your online presence and maximise your success. Whether you’re an experienced online marketer or just diving into the online world, Conversion Magic offers you a unique experience that goes far beyond what you’re used to from traditional agencies.
The Conversion Wizards mission: increase your conversion rate
For us, every website is an SEO contest. As a magician, our main concern at Conversionzauber is to increase your conversion rate. Because we know that a high conversion rate is the key to sustainable success in the online world. It’s not enough just to bring visitors to your website; these visitors also need to be converted into customers. This is where we come in: with our proven methods and techniques, we help you optimise your website so that you can effectively convert your visitors into customers.
Enchant you with our products from the fanshop and digital graphics 🧙
In addition to our work in conversion optimisation and SEO, we also want to enchant you with our products from the fan shop. We have a selection of casual wear for men, women and children, as well as a range of digital graphics that can visually enhance your online presence. Our fanshop is more than just a place where you can buy products – it’s a space where you can experience and become a part of the magic of Conversionzauber. Because Conversion Magic isn’t just about converting visitors into customers, it’s about enchanting you and making you feel part of a bigger magic realm.
1
Web pages magic wand
With our skills and experience, we can transform your website into an engaging and successful online presence.
2
Optimisation
When it comes to optimising your website, you don't need a magic wand - you need our conversion magic!
3
Clarity without witchcraft
Thanks to our magical skills, we can help you interpret your data in a meaningful way and derive the right measures.
Crystal ball?
What is conversion magic?
- Magical conversion of visitors to customers.
- By Conversion Wizard to be applied to website without magic wand,
- Magic is placed on website.
- Antidote to “conversion magic”.
- Helps customers find their way around the website.
Conversionzauber’s mission is to help you reach your full potential in the online world. We strongly believe that everyone deserves a chance to succeed in the digital landscape. Whether you’re a small business, a startup or an established company, our mission is to help you turn your visitors into loyal customers and maximise your sales. We’re committed to helping you achieve the magical results you’ve always dreamed of.
Websites are our kingdom, data is our magic wand, words are the magic spell and our wizards imbue the content with magic that can help unleash The Power of Conversion Magic.
Well, it may not really be magic, but it can certainly work like that if we apply our magic tricks to your website and increase the conversion rate!
We use our marketing magic to optimise your website and landing pages to make them irresistible to your target audience. We enchant your visitors with personalised content and compelling call-to-action elements to turn them into real customers!
Yes, it takes a team of marketing wizards with lots of experience and expertise to work the “conversion magic”! But don’t worry, our team has all the skills you need to increase your conversion.
It depends on the specific needs of your website and the target group. But don’t worry, our team will make you a tailor-made offer for your “conversion magic”!
The magicians - our tricks are ready to speak
Vladimir Kifer
SEO-Magier 🧙♂️✨
Marcus Haubold
SEO-Alchemist 🧪✨
Robert Kühne
Conversion-Magier 🎩✨
André Berg
Code-Magier 🖥️✨
So, what are you waiting for?
Let our "conversion magic" work for you and turn your website into a successful conversion machine!
The magical phenomenon
Ah, a conversion, my esteemed students of the magical arts! In the mortal world, far from wands and magic potions, this means the transformation of a simple website visitor into a paying customer or other desired target.
With the help of my immense wisdom and incredible spells, I would accomplish this transformation with a snap of my fingers. But for mere mortals, it means hard work and strategy.
Analytics wands
Well, to measure a conversion, we need to call on the digital crystal ball, also known as web analytics tools. These magical tools track a user’s path through the website maze and reveal if and when that user has pulled out their wallet.
In the Muggle world, they count the number of successes and divide it by the total number of visitors to get the conversion rate.
Charm of the website (design)
There are many factors that influence conversion rates, much like the complexity of a magic potion. The quality of the ingredients (website content and design) and the strength of the incantation (offers and call-to-action) are crucial.
In addition, the visitors’ trust in the wizard (the brand) is of great importance. Finally, a good wizard (or a smart online marketer) can improve the conversion rate by optimising, testing and adapting to the needs of their audience (target groups).
What is the idea behind conversionzauber.com?
The answer lies in the magic of transformation and the belief in the impossible. What originated as a concept idea in the context of the SEO contest 2023 was implemented by us as holistic branding. We wanted to create a real-life client case, in which we raised an independent brand from nothing in a strikingly competitive environment and unleashed a comprehensive (online) campaign on the topic of conversion optimisation. Conversionzauber’s goal was also to establish a brand on the web in the shortest possible time without any outside budget (advertising costs, portal costs, backlink costs, etc.). Our journey began with the SEO contest 2023 and ends in a distinctive presence in all channels of the digital world. Next step, brand registration.
From Twitter to LinkedIn, Tiktok to Youtube, Pinterest to Facebook, Instagram to targeted building of quality backlinks – we have left our magic mark everywhere. But it goes beyond attracting attention. We’ve created our own fan shop, conjured our logo into the ether of the online world and written our own eBook to introduce people to the world of conversion. Our podcasts find their sound in the vastness of Apple Music, Spotify and Soundcloud. And as icing on the cake, we are also present on the most renowned job portals.
Impressive, isn’t it? But let me let you in on a secret. The magic of Conversionzauber didn’t happen overnight. In just four weeks, we brought a standalone site out of obscurity and brought it to life with careful structure. Our website, conversionzauber.com, served as the birthplace of this mature project that blossomed in the face of stiff competition.
Understand, however, that our conversion magic is a journey and is far from an end destination. Although we do our best to provide accurate and relevant information, the magic formulas of online marketing can change constantly. We ask you to view our content with an open heart and recognise that the wisdom of digital change lies in its nature to continually evolve. We will of course make the updates quickly!
Come with us on this wonderful journey. Let our magic inspire you and transform your conversions into unforgettable experiences. Every spell is unique and can be influenced by different factors. We will find your conversion magic.
We thank you from the bottom of our hearts for choosing Conversion Magic. Together we will push the boundaries of what is possible and take the magic of digital marketing to new heights.
Your Conversionzauber team
conversionzauber.com is a brand of tpi Media GmbH – onlinemarketingagentur.de & webdesignagentur.de
Conversionzauber Services
The Conversionzauber Agency
The Conversionzauber Agency is your one-stop-shop for all your conversion optimisation and SEO needs. Our goal is to support you in your online success and help you increase your sales. We firmly believe that our success depends on your success. That’s why we do everything we can to provide the best services and deliver the results you want.
Conversion Rate Optimisation
What is Conversion Rate Optimisation?
Conversion Rate Optimisation is the process of optimising your website or landing page to increase the likelihood of visitors becoming customers. It’s about removing the barriers that might prevent a visitor from completing a desired action on your website, be it a purchase, registration or enquiry.
Why conversion rate optimisation is important
Conversion wizards agree that it has a direct impact on your sales. The higher your conversion rate, the more sales you make. It’s a cost-effective way to increase your sales because it focuses on making more of your existing traffic, rather than generating more traffic. Increasing a conversion rate from 2% to 4% already doubles your sales for the same number of visitors. Especially in e-commerce this can play a big role.
Our services in the area of conversion rate optimisation
At Conversionzauber we offer a range of services to optimise your conversion rate. These include A/B testing, website analytics, landing page improvement, user experience optimisation and optimising call-to-action elements. We work closely with you to develop a customised strategy based on your specific needs and goals.
SEO and Keyword Optimisation
What is SEO and Keyword Optimisation?
SEO stands for Search Engine Optimisation. It is a set of techniques used to make your website more attractive to search engines like Google. Keyword optimisation is one part of this and refers to the selection and use of specific words or phrases (called “keywords”) that are used to make your website more visible in search results.
Why SEO and keyword optimisation are important
SEO and keyword optimisation are important because they help your website to be found by your target group. The better your SEO and content, the more likely your website will show up in search results when someone searches for the products or services you offer. 90% of search engine traffic doesn’t usually click past the first page, which is why it’s immensely important to rank in the top 10 for a keyword. But even the top 10 is often not good enough: only when a page lands in the top 3 of a keyword segment can the wizard unleash his magic on the website, because usually only then does the page become really relevant for customers.
Our SEO and Keyword Optimisation Services
At Conversionzauber, we offer comprehensive SEO and keyword optimisation services. These include keyword selection, technical SEO, link building and content improvement. Our goal is to maximise your visibility in search engines and increase traffic to your website.
Conversionzauber Services
The Conversion Magic Agency
As your personal conversion magicians, we offer a wide range of services to increase your conversion rate and make your business a success. Our expertise ranges from conversion rate optimisation and heatmap analysis to setting up and implementing analytics software.
Conversion Rate Optimisation
Our main focus is on conversion rate optimisation, which we achieve through sound analysis, strategic planning and actionable measures. We identify the weak points on your website that could negatively affect your conversion rate and implement sustainable solutions to improve them. We use proven techniques and methods to optimise your website and convert your visitors into paying customers.
Website Traffic Analysis
To optimise the conversion rate of your website, we perform comprehensive traffic analysis. We look at where your visitors come from, what pages they visit and how long they stay on your website. Through these analyses we can identify exactly which pages are working well and where there is room for improvement.
Heatmaps Analyses
Heatmap analytics allow us to see how your visitors behave on your website. We can see where they click, how far they scroll and which areas of the site they look at most. This gives us valuable insights into your visitors’ behaviour and helps us identify areas that can be optimised for a higher conversion rate.
Setup and implementation of analytics software
An important service provided by Conversionzauber is the setup and implementation of analytics software. We use various tools to monitor the performance of your website and collect data to help us optimise your conversion rate.
Google Analytics
Google Analytics is one of the most widely used tools for website analytics. It provides us with detailed information about your website visitors, their path through your website and their interactions. However, it has the disadvantage that it can be quite complex and there are privacy concerns.
Wiredminds
Wiredminds is another analytics tool we use. It specialises in lead generation and provides detailed information about the businesses that visit your website. However, it is less suitable for smaller businesses or sole traders.
eTracker
eTracker is a privacy-friendly analytics tool that provides detailed insights into your visitors’ behaviour. However, a potential drawback is that it offers fewer features than some other tools.
Hotjar
Hotjar offers heatmaps and user feedback tools in addition to traditional analytics. It helps us understand how users interact with your website. However, some users may find Hotjar’s privacy practices questionable.
Matomo
Matomo is a privacy-friendly and self-hosted analytics tool. It offers a good alternative to Google Analytics, especially for those who value privacy. However, a disadvantage could be the more complicated setup. Matamo is the successor to Piwik.
Other conversion wizard methods
A/B Testing
A/B Testing is another method we use at Conversionzauber. Here, we test two versions of a page or element to find out which converts better. This allows us to make data-based decisions and continuously improve your website.
Conversion tracking
Conversion tracking is essential to measure the success of our optimisation measures. Conversion tracking allows us to see exactly which actions lead to a conversion and which do not. This helps us to evaluate the effectiveness of our measures and make adjustments if necessary.
Funnel analyses
Finally, we use funnel analysis to track your visitors’ path to conversion. We analyse at which points visitors drop out and where they convert successfully. This allows us to identify weak points in the conversion process and optimise them in a targeted manner. Not to be confused with the “fumble analyses” that fashionistas do at Fashion Week.
SEO and keyword optimisation
In the digital age, the visibility of your website in the search engines is indispensable. This is where search engine optimisation (SEO) comes into play. Through targeted measures on and off your website, we improve the ranking of your website in the search results and thus increase your online visibility.
Basics of SEO
SEO consists of a series of measures aimed at improving the visibility and ranking of your website in search engines. These measures can be divided into two categories: On-page optimisation and Off-page optimisation.
How search engines work
Search engines like Google use algorithms to evaluate and rank websites. They search the internet to find and index content. They then evaluate the quality and relevance of that content based on various factors.
Ranking factors in search engine optimisation
There are numerous ranking factors that play a role in search engine optimisation. These include the quality of the content, the user experience, the technical optimisation of the website and the number and quality of backlinks pointing to your website.
On-page optimisation vs. off-page optimisation
On-page optimisation refers to all measures that are carried out directly on your website to improve its ranking. This includes optimising content, meta tags, images and internal links. Off-page optimisation, on the other hand, includes measures that take place outside your website, such as building backlinks.
Keyword research
One of the most important aspects of SEO is keyword research. It is the process of identifying relevant keywords that your target audience uses when searching for products or services like yours.
Importance of keyword research
A thorough keyword research is essential to shape your SEO strategy. It helps us understand what terms and phrases your target audience uses and allows us to optimise your content accordingly.
Keyword research tools
There are several tools we use for keyword research, including Google Keyword Planner, SEMrush and Ahrefs. These tools provide us with valuable information about search volume, competition and the relevance of certain keywords.
Selecting relevant keywords for the website
We select keywords that are relevant to your products or services and have a high search volume. We also consider the competition for each keyword and aim to achieve a balance between relevance, search volume and competition.
On-page optimisation
On-page optimisation comprises a series of measures aimed at improving the structure and content of your website.
Title tags and meta descriptions
Title tags and meta descriptions are important aspects of on-page optimisation. They provide search engines with information about the content of your website and influence how your page is displayed in search results.
URL structure
A well-structured URL can help improve your website’s ranking. We make sure your URLs are short, descriptive and free of unnecessary characters.
Headings and formatting
Well structured and formatted content can improve your SEO. We make sure that your content is clearly structured and that important information is highlighted through headings and sub-headings.
Keyword density and placement
Keyword density and placement in your content are important factors for SEO. We aim for a balanced keyword density and place your keywords in strategically important places to improve the relevance of your content for specific search queries.
Image optimisation
Images can have a significant impact on SEO. We ensure that all images on your website are optimised by formatting them correctly, adding relevant alt tags and reducing their size to improve load times.
Off-page optimisation
Off-page optimisation includes measures that aim to increase the trust and authority of your website by building backlinks and generating social signals.
Backlink building
Backlinks are links from other websites to your website. They are an important ranking factor as they are considered “votes of confidence”. We use various techniques to build high quality backlinks for your website.
Social Signals
Social signals refer to the interactions with your content on social media platforms. They can influence the ranking of your website as they signal to search engines that your content is useful and relevant.
Relevant content and quality links
To get quality backlinks, it is important to create relevant and quality content. We make sure that your content is informative, well-written and tailored to the needs of your target audience.
Technical aspects of SEO
There are also technical aspects of SEO that can affect the ranking of your website.
Mobile Optimisation
In today’s world, it is essential that your website is mobile optimised. We make sure your website looks and works well on all devices to improve the user experience and boost your ranking.
Website load times
Your website load times can have a significant impact on your ranking and user experience. We use a variety of techniques to improve your website load times, including compressing images, minimising CSS and JavaScript, and using caching.
Sitemap and robots.txt file
A sitemap and robots.txt file help search engines understand and index your website. We make sure that these files are correctly created and implemented on your website.
Conversion Magic Podcast
Now that we have presented the services of the Conversionzauber agency in detail, we would like to draw your attention to another facet of our online marketing. The Conversionzauber Podcast is our further tool to increase conversion and your online presence. Let’s start with a look at the topics and content of the podcast.
Topics and content
We, the team of Conversionzauber, are convinced that sharing knowledge and experience in online marketing can help to make your website successful and to place your products optimally. In our Conversionzauber podcast, we cover a variety of topics that are crucial to optimising your online presence.
Episode 1: “Conversion Optimisation Basics” – This episode is the start of your journey into the world of Conversion Magic. Here we discuss everything you need to know to pimp your website’s content to at least get into the top 10 search engines and attract visitors. You may not be able to afford in-house SEO yet, but this will get your content ready to pique your visitors’ interest without any spells or magic. The goal of this podcast is to help you know what’s important for your websites. It will explain magic and how you can turn visitors into customers.
Episode 2: “Psychology of the Buying Decision” – This episode is about the psychology behind your visitors’ buying decision. We reveal the secret to getting your visitors interested and persuading them to buy your products.
In each episode we teach you the magic of conversion wizards and share helpful SEO tips and tricks. You’ll learn more about how to get your website visitors to do the call-to-actions you want and how to use AI tools to help you reach your conversion goals.
Why you should listen to our podcast
Our podcast is like a magic potion for your online marketing. With each episode, you’ll learn more about the art of conversion optimisation and get practical advice on how to optimise your content and turn your visitors into customers. So you can work your e-commerce magic and learn how to capture the interest of your website visitors. Our goal is to improve your conversion strategy and achieve your goals.
Where to listen to the Conversion Magic Podcast
You can listen to our Conversion Magic Podcast on a variety of platforms including Soundcloud, iTunes, Google Podcasts, Spotify, Amazon Music and Substack. You can listen to each episode directly on these platforms or download them to listen to later.
In addition, we have set up a special landing page for our podcast: https://conversionzauber.com/conversionzauber-podcast/. Here you can find detailed information about each episode and learn more about the topics covered.
At Conversionzauber, we believe in the magic of sharing knowledge and experiences. And with our podcast, we hope to give you another powerful tool to help you build your online marketing kingdom and get your website into the top 3 search engines. So, get out your magic wand and let the conversion magic work its magic on you! Abracadabra!
Conversion Magic E-Book
From the sound of our podcast episodes, we now take you to the next chapter of your journey into the world of conversion magic: our Conversion Magic E-Book. It’s a detailed guide designed to help you on your way to an improved conversion rate.
What does the e-book “Conversion Magic – How to turn website visitors into customers” contain?
Our e-book “Conversion Magic – How Website Visitors Become Customers” is a compendium of the knowledge and expertise of our Conversion Magic team. It is designed to bring you closer to the magic of conversion rate magic. With detailed advice on topics such as creating landing pages & call-to-action buttons, A B testing, SEO, content, and much more, you’ll get a lot closer to your goal of becoming a conversion magician. You probably won’t win any SEO contests, but you will have taken a big sip of knowledge from the magic potion to understand what websites are all about. It covers all aspects of conversion optimisation that you need to transform your online business.
Why this e-book can change your business
The e-book is more than just a collection of instructions. It is a comprehensive manual that reveals the secrets of the conversion magic and introduces you to the tools and technologies you need to effectively convert your website visitors into customers. By applying the strategies and techniques presented in this e-book, you can significantly increase your conversion rate and make your online business a success.
Where can I read the e-book “Conversion Magic”?
Our e-book is available on various platforms. You can find and read it on Issuu, Amazon, Barnes & Noble, Slideshare, Patreon, Speakerdeck and Slideserv.
Together with our podcast and our comprehensive services, the Conversionzauber e-book is another step on your way to a higher conversion rate. With our e-book in hand, you’re ready to master the art of conversion magic and make your online marketing a success. Let yourself be enchanted by the magic of conversion rate optimisation and turn your website visitors into loyal customers!
Our fan shop: Conversion magic merchandise
From optimising your website to providing content that appeals to your target audience, we at Conversionzauber have a lot to offer. But that’s not all. In our fan shop, you’ll find a variety of merchandise to remind you of the Conversionzauber magic kingdom and to accompany you in your daily quest for success.
Casualwear for every taste
Whether you’re looking for a cosy sweatshirt for the colder days or need a stylish t-shirt for the summer, our fanshop has casualwear for every taste and occasion. Items are adorned with our iconic “conversion magic” logo and our charming bunny “knocker”, always reminding you of the magic of conversion optimisation.
Men – Our men’s collection offers a range of t-shirts, hoodies and sweatshirts in a variety of sizes and colours.
Women – Our women’s collection offers stylish and comfortable clothing, including t-shirts, hoodies and sweatshirts suitable for everyday wear as well as special occasions.
Kids – We’ve also thought of our youngest fans and designed a collection for kids that is both comfortable and stylish.
Caps and Beanies – Complete your look with our caps and beanies that not only protect you from the sun, but also add to your style.
Gifts
In addition to our clothing collection, we offer a range of gift items that will always remind you of the Conversion Magic formula and make your everyday life a little more magical.
Bags – Our bags are not only practical, but stylish too. They come in a range of sizes and can be used for both everyday and special occasions.
Mugs – Start your day with a cup of coffee or tea from our Conversion Magic Mugs. They are a perfect companion for your morning potion.
Mobile phone cases and umbrellas – Protect your mobile phone with our mobile phone cases and stay dry with our umbrellas. Both items feature our popular Conversionzauber logo and bunny “knocker”.
Why Conversionzauber Merchandise?
Our merchandise is more than just clothing and accessories. It is a reminder of the secret of online marketing and the magic formulas that make your website successful. Every time you wear or use one of our items, you’ll be reminded that with the right actions and knowledge, you can achieve your goals. So, why not bring a bit of conversion magic into your life and express your love for online marketing at the same time? Visit our fanshop and find your personal magic item.
Our fanshop: Conversionzauber merchandise
Our Conversionzauber fanshop is a real goldmine for every lover of online marketing and conversion rate optimisation. With our iconic “Conversionzauber” logo and our mascot, the rabbit “Klopfer”, our fanshop offers a variety of items that can accompany you in your daily work and beyond.
Casualwear for every taste
Our casualwear range extends from T-shirts and hoodies to caps and hats. And the best part? They come in a variety of sizes and styles, so there’s something for everyone!
Men: Our collection for men includes a variety of t-shirts, hoodies and jumpers with our unique Conversionzauber logo. They’re comfortable, stylish and perfect for the office or a relaxed night out.
Women: For women, we have an equally attractive selection of t-shirts, tops and hoodies. Our garments are not only comfortable to wear, but also fashionable and versatile.
Children: Our fan shop also offers clothing for the youngest members of the Conversionzauber family. Our children’s collection includes a range of colourful and comfortable t-shirts and jumpers adorned with our iconic “Klopfer” logo.
Caps and hats: To finish off our casualwear range, we have a range of caps and beanies on offer. They’re the perfect accessory for any online marketer and a great way to show off your love of conversion magic.
Gift items
As well as our casual wear, we also have a variety of gift items on offer. From mugs and bags to mobile phone cases and umbrellas, you’re sure to find the perfect gift for yourself or a loved one in our fan shop.
Bags: Our bag collection offers the right model for every occasion. Whether for the office, school or everyday life, our bags are practical and at the same time show your affiliation to the Conversionzauber community.
Mugs: Start your day with a cup of coffee from one of our Conversionzauber mugs. They are available in a variety of designs and make every breakfast a magical experience.
Mobile phone cases and umbrellas: With our mobile phone cases and umbrellas you can show your affiliation to the Conversionzauber community anytime and anywhere. They are not only functional, but also a real eye-catcher.
Why Conversionzauber merchandise?
Our Conversionzauber merchandise is more than just clothing and gifts. It’s a way to show your enthusiasm for online marketing and conversion rate optimisation and be part of the Conversionzauber community. Our items are high quality, functional and stylish – the perfect package for any online marketing fan.
Whether you’re looking for a new outfit for the office, a gift for a loved one or just want to expand your collection, our Conversionzauber fan shop has something for everyone. Discover our range today and let Conversionzauber cast its spell on you!
We are wherever you are!
Our goal at Conversionzauber is to accompany you on your journey to improve your conversion rate and to provide you with valuable content and information. That is why we are present on many different platforms.
Here is an overview of where you can find us and what you can expect from us:
Behance: We share our graphics and success stories on Behance. Be inspired by our successes and learn from our experiences.
Facebook: You can find all the latest news about conversion magic on our Facebook page. Follow us to stay up to date.
Twitter: We share news and updates on Twitter. Follow us so you don’t miss a tweet. Patreon: As a member of our Patreon, you get exclusive access to content like the latest podcasts and high-resolution graphics. Support us and benefit from exclusive advantages.
LinkedIn: LinkedIn is the platform on which we share our news for our business partners. Follow us to always stay informed.
Pinterest: On Pinterest we share images of interesting products and concepts. Follow us and let yourself be inspired.
DeviantArt: This is where we share our digital art. Discover our creative projects and let yourself be inspired.
Bitbucket & Github: Here you will find our repositories and code experiments. Stop by if you are interested in the technical side of conversion rate optimization.
Sourceforge: On Sourceforge we answer questions and discuss code. Join our community and learn from our experts.
WordPress.org: This is where you can find our reviews of WordPress plugins. Use them as a guide to choosing the best tools for your website. Vimeo, YouTube.
BitChute and Rumble: We share our videos on these platforms. Subscribe to us so you don’t miss any news.
Twitch: Here you can find our live streams. Stop by and experience conversion magic live and in color.
OpenSea: We are also active in the world of NFTs. Visit us on OpenSea and discover our unique digital collectibles.
Spotify, Soundcloud and iTunes: You can find our podcasts here. Subscribe to us and learn from our experts, no matter where you are. Our online presence is a testament to our commitment to helping you optimize your conversion rate.
Follow us on the platforms relevant to you and benefit from our valuable content. Together we can take your online marketing to the next level!
